When all your publicity is bad, what do you do?

You take what God gave you.

You laugh and you make as many people as you can laugh with you. It's genius, really.

In Barack Obama's case, the bad publicity is the birth certificate.

Watch the president turn it into good publicity. ... No. ... Watch the president turn it into cash.

What you're going to see is the Obama birth certificate rise up from the ashes of a poll numbers fire sale and soar high above the Jerome Corsis of this world.

Who is Jerome Corsi? Corsi released a new book this week that the publisher says will be a bestseller "of historic proportions."

Its title: "Where's the Birth Certificate?"

So inspired by Corsi's work are the Obama re-election people that they call it "a greatest-hits reel of delusions, ranging from 9/11 conspiracies to claiming that there is an infinite supply of oil in the Earth's core." In 2008, Corsi published his first book about Barack Obama. That one claimed that the president (a) was a secret Muslim; (b) was secretly anti-military; (c) secretly dealt drugs; and (d) secretly supported terrorist actions -- wait for it! -- when he was 8 years old. So young, so many secrets!

There's really no way to make this stuff completely go away, say the Obama people, so you coax the American people to enjoy the joke.

You create -- and advertise commercially -- and sell -- the overpriced, limited-edition, all-proceeds-to-re-elect-the-president, made-in-the-U.S.A. Obama birth certificate mug.

You can get your mug right here, pay the price and help send Obama back to the White House for another four years. Who needs important issues like high gas prices, the deficit and unemployment? You're going to have your birth-certificate-plastered-on-his-forehead mug!

Don't drink coffee? Get the T-shirt!

If anything can put a blanket over this ditzy birdcage of an issue, birther mugs bringing in hundreds of millions of dollars to help the Democratic cause ought to do it.