Florida Family Association Claims Another Coup as Kodak Stops 'DeGrassi' Ads on Teen Nick
The Florida Family Association (FFA) claimed another victory on Wednesday when David Caton announced that, after receiving e-mails from FFA members, Kodak pulled the plug on sponsoring “DeGrassi: The Next Generation” on Teen Nick. The FFA targeted DeGrassi due to, as Caton put it in an e-mail sent out on Oct. 27 to his supporters, the show “targets teens with gay propaganda and other immoral behavior.”
“Teen Nick boasted that Kodak was the sponsor of their show 'DeGrassi: The Next Generation' and aired dozens of their advertisements just before Kodak received thousands of e-mails regarding the program’s irresponsible content,” wrote Caton on Wednesday. “Kodak was the most frequent advertiser on DeGrassi just before Florida Family Association’s Oct. 27 e-mail alert was released. Additionally, Teen Nick labeled Kodak as a ‘sponsor’ of several episodes during that same time.
“Kodak officials received thousands of e-mails,” continued Caton. “Kodak has not advertised during the past week. Clearly it appears that Kodak pulled their advertisements from this program after receiving thousands of e-mails from Florida Family Association supporters.”
UPDATE:
Officials from Kodak are insisting that they stopped ads as part of a "planned pause" in their schedule and will run ads on DeGrassi again next week.
The FFA is taking aim at other companies besides Kodak that sponsor the show. Go here for more information.
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Comments (24)
Beth from Kodak here. Our new 'So Kodak' advertising campaign, featuring Rihanna, Trey Songz, Pitbull and Drake (who--we know!--started his career on Teen Nick), will continue to run on Degrassi. What you're seeing is a planned pause in our media schedule. We'll be back on next week, so keep an eye out for us!
Beth
Chief Listener at Kodak
@KodakCL
Don't think that because were young, that we don't have minds of our own and will go do whatever the television tells us to do.
You keep saying constantly that you want to protect your kids and that is understandable. But what if they could see how you are talking to the other people on this? Do you think that is something worth promoting? dirty language and disrespect for others.. I think that is something you need to think about as a mother. If you don't want your kids to grow up being misfits, maybe you need to start by being a better example yourself.
Just the thought of them pulling their sponsorship because there's gay people on the show is completely disgusting to me.
Do they not know that Degrassi EDUCATES TEENS on those issues
They even have PSA's for so many episodes with hotline numbers and websites.
Now If the show gets canceled, the world loses the ONLY teen show that actually educates teens rather than it being there for solely entertainment purposes.
