Nick M. Hansen will serve as Jolly's campaign adviser and previously served as senior consultant for the "Jeff Brandes for State Senate" campaign. He is well-versed in many Pinellas County campaigns and also served as a consultant for the "Jack Latvala for State Senate" campaign.
Marc Reichelderfer will join Jolly's team as a campaign consultant. Reichelderfer served as a consultant to the Republican Party of Florida’s state House and state Senate campaign committees for the past seven election cycles, and has worked on and consulted for a variety of presidential campaign candidates, including Mitt Romney, Jon Huntsman and Lamar Alexander.
Adam Goodman joins Jolly's team as its media consultant. Goodman is principal creative, president and CEO of Tampa-based The Victory Group. He has served as media consultant in numerous statewide, legislative and congressional races, including that of U.S. Reps. Mario Diaz-Balart, Vern Buchanan, Bill Posey, Daniel Webster and the late Bill Young.
Pat Bainter will serve as a campaign consultant. Bainter is the president and founder of the Gainesville-based firm Data Targeting, which conducts polling, demographics and opposition research, graphic design and implementation, as well as general consulting on behalf of its clients.
Sarah Bascom will be the campaign's communications director/spokesperson. Bascom grew up in Pinellas County and is a longtime GOP communications consultant. Bascom has served as the campaign spokesperson and communications strategist for many noted Republican leaders, including the late Sen. Jim King; state Sens. Aaron Bean, Rob Bradley, Greg Evers, John Legg and John Thrasher; and state Reps. Travis Cummings, Doug Holder and Travis Hutson.
Jolly will face off against State Rep. Kathleen Peters, R-South Pasadena, and Mark Bircher in the special election primary.