Another week. Another $10.4 million thrown in the fire we call television advertising.
Florida’s governor’s race is now a $50 million-plus commercial spectacle, with more than 71 percent of that spending from Gov. Rick Scott.
Scott dropped an additional $8 million for ad buys during the week that ended Friday. That’s about a 23 percent increase for the Republican, dwarfing Democrat Charlie Crist’s ad-buy increase of 17 percent, or almost $2.5 million.