Business

Florida Firm Starts Up New Auto Venture

Avera Motors announces plans to build new generation of hybrid vehicles
By: Kenric Ward | Posted: May 28, 2010 12:49 AM
Avera MeadowCredit: www.averamotors.com

A car boasting double the fuel-efficiency of hybrids is on the drawing boards of a Rockledge, Fla.-based company.

Avera Motors, launched by 27-year-old RJ Scaringe, said the company's team of engineers is developing an "ultra-efficient platform that will be used for a range of affordable, green performance vehicles."

The venture is a spinoff of Mainstream Engineering Corp., which manufactures equipment and performs research and development for several U.S. government agencies and contractors.

Scaringe, son of Mainstream founder Robert J. Scaringe, said, “Avera’s vehicles are being developed to focus on car enthusiasts. This is someone who wants an extremely fun sports car but can’t spend the money, needs more than two seats, or wants better efficiency.

"Avera’s vehicles will handle better than some of the world’s best known sports cars, seat four people, and cost about the same as a Toyota Prius, all while achieving outstanding efficiency on the existing fueling infrastructure.”

According to a company press release, Avera is itself a hybrid of three words: “American,” “verde,” meaning green, and “terra” meaning earth.

“The combination of the three words holds significance to the team at Avera because the focus of vehicle development is not only on creating a car with a small carbon footprint, but on ensuring the process behind the vehicle is equally green,” the company stated.

According to the company's website, Avera's diesel-hybrid sports car will achieve twice the mpg rating of current hybrids, seat four passengers, receive a five-star safety rating, use existing fueling infrastructure, produce ultra-low emissions, be affordable in price, and be engineered and built in the United States.

No renderings of the new vehicle or performance projections were available.

The claim of doubling existing hybrid mileage could put the vehicle near 100 mpg. The Prius and Honda Civic hybrids range between 45-50 mpg. The U.K. Ford Fiesta achieves 76 mpg on diesel (compared with 35 mpg for its gasoline-fueled twin in America).

“Avera and Mainstream are on the cusp of becoming a leader in breakthrough technologies for high-mileage vehicles,” said U.S. Rep. Bill Posey, R-Rockledge.

“This has the potential to be a real boon for our community and I hope their efforts are successful. Avera is breaking the mold on how automobiles are built and are doing so in a way that is good for consumers, our local economy and the environment. Their work could generate a significant number of new direct and indirect jobs in our community,” Posey said.

Avera currently employs 15 engineers and designers. The company says it expects to hire up to 1,000 workers over the next five years.

Neither Avera nor Mainstream executives were available to confirm if the vehicles would be manufactured in Florida.

Mainstream, the parent company, is housed in an 80,000-square-foot R&D/manufacturing facility on eight acres in Brevard County.

According to press reports, Avera Motors has secured $2 million from the state to assist it in obtaining low-interest loans.

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Contact Kenric Ward at kward@sunshinestatenews.com or at (772) 801-5341.


Comments (4)

Jon Dunn
4:44AM FEB 21ST 2012
It would be interesting to see the prototype model of that car when it becomes available. If such a car can be manufactured, and if the boasts of its capabilities come true, I am sure that the Avera car will cause waves in the automobile industry.
G Blanstein
1:03PM JUL 12TH 2010
This is another example of individuals just securing free tax dollar money and filling a couple of deceitful/dishonest people's pockets with free tax payer money. These companies have yet to work look at Zebra Motors, Aptera Motors, Fisker Motors, etc.... Quit lying to the public about your new car development that will revolutionize the way cars are designed, manufactured and used.
LDouglas
6:54AM MAY 28TH 2010
This is the best news I've heard in a long time. Can't wait to see them hitting the market...

(Oh, and they picked a great name too. :-))
C Carter
5:29PM JUN 26TH 2010
I hope they survive, Look at the Tucker Auto , He had to fight the big 4 back then and lost to pressure put on them by the big 4 and politics.. He was too far ahead of the industry, that the big 4 feared him and beat him down.