Floridians Go Green for New License Plate

By: Jim Turner | Posted: December 18, 2012 3:30 PM

Floridians have given their opinion on a new license plate design they say should be phased in over the next two years.

New Florida Tag
The design, featuring solid green bars and a strategically placed orange replacing the ‘O’ in the word Florida amid the upper bar, received the most votes in the state Department of Safety Highway and Motor Vehicles' three-week online poll of four proposals.

None of the designs received a clear majority, with the plate that will now be advanced receiving 15,441 votes out of 50,124 cast and the deciding factor may come down to Gov. Rick Scott and the state Cabinet.

“The online poll represents one part of the process to select the new plate design,” a release from the department stated. “Before the design is manufactured, the public’s vote will be factored in with input from the governor, Cabinet and policy-makers.”

The four designs offered to the public were crafted in-house at the State Department, with input from the Florida Department of Law Enforcement officials and tax collectors.

There are more than 15 million vehicles on the road.

Rejected tags
Besides layout and colors, the new design expands the typical plate from six to seven letters and is intended to make certain characters more distinguishable from one another, such as the "Q" and "O" or "B" and "8." The redo on the characters is intended for public safety and to increase collection by $4.8 million on drivers running toll booths.  

The state estimates that 10 percent of motorists run SunPass and other toll booths without corresponding transponders.

Reach Jim Turner at jturner@sunshinestatenews.com or at (772) 215-9889.

Comments (2)

Jack Lee
7:24PM DEC 20TH 2012
From Myflorida.com to this ???Yea ALL four choices wear terrible You would think they could have a better design, our state needs to put color and get the designer of the new Texas and Alabama plates to design our Florida Plate. The Licence plate before the myflorida.com plate was perfect :)

Rick Scott for Governor 2014
5:06PM DEC 18TH 2012
All four choices sucked. None of them are any good.

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