FPL Promotes Florida through Recruitment Website

By: Jim Turner | Posted: January 31, 2013 3:55 AM

Eric Silagy and Gray Swoope

FPL President Eric Silagy and Enterprise Florida President and CEO Gray Swoope

Juno Beach-based energy giant Florida Power & Light is using a website to turn a spotlight on the Sunshine State to assist businesses seeking to relocate.

The web resource -- -- from FPL’s Office of Economic Development is seen as an outgrowth of the company’s efforts to help existing businesses grow and attract new businesses through programs such as special discounted electric rates.

“As the largest electric utility and one of the largest companies in Florida, we believe we have a responsibility to help grow our state’s economy and create jobs for our fellow Floridians. When Florida’s economy grows, everyone wins,” FPL President Eric Silagy stated in a release.

“ showcases the diverse benefits that Florida has to offer and empowers all of our local communities with tools to help them to market the unique values that each corner of the state has to offer.”

Enterprise Florida President and CEO Gray Swoope called the effort from FPL, the state’s largest employer, “critical to getting Floridians back to work.” offers two sets of services:

• One-Stop Shop for Site Selectors: Information about Florida’s workforce, available real estate, utility rate options and potential discounts and incentives.

• Market Resource Center for Local Economic Development Organizations: Community tailored economic and workforce profiles.

The site, providing data from GIS Planning and Economic Modeling Specialists Intl. , is being offered free to local economic development agencies in Florida.

“FPL’s enhanced marketing efforts and resources provided to economic development organizations and the state are proving to be valuable assets for attracting and expanding business in Florida,” Kelly Smallridge, president and CEO of the Business Development Board of Palm Beach County, stated in a release.

Jerry Mallot, president of JAXUSA Partnership of the Greater Jacksonville Region added that “Beyond providing a discounted rate incentive, the FPL team is aggressively marketing the state to attract economic development projects.”

Reach Jim Turner at or at (772) 215-9889.




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